A gamified short-term promotion helps to accelerate sales for a manufacturer’s product line
A gamified short-term promotion helps to accelerate sales for a manufacturer’s product line
1 PagesA major automotive aftermarket parts manufacturer launched a short-term gamified promotion to boost sales and re-engage Service Advisors. Using an “Everybody Wins” Spin-to-Win sweepstakes, participants earned spin codes for selling targeted products, redeemable for tiered prizes. The strategy drove immediate excitement, with 96.7% of 2,218 spin codes redeemed and product sales increasing incrementally every two weeks. Due to its rapid success, the client expanded the program budget and awarded 1,000 more prizes than planned, significantly exceeding engagement goals and revitalizing their incentive platform.
