A global electrical manufacturer radically revitalized reseller engagement through an impactful multilayered incentive program, generating 6X revenue.
A global electrical manufacturer radically revitalized reseller engagement through an impactful multilayered incentive program, generating 6X revenue.
1 PagesA global electrical manufacturer revitalized reseller engagement through a multi-layered incentive program that replaced a failing rebate model. The program rewarded sales with points, promoted key products, and integrated training modules and weekly quizzes to boost knowledge and participation. Data analytics supported real-time optimization. Results showed participants purchased 1.87 times more often, ordered 1.23 times more, carried 1.82 times more product categories, and generated 6 times more revenue than non-participants, cementing the manufacturer’s position as a channel-preferred partner.
