A large toilet seat manufacturer needed a package redesign after finding one of their brands was not aligning with customer needs
A large toilet seat manufacturer needed a package redesign after finding one of their brands was not aligning with customer needs
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Brand Positioning Package Design Design Adaptation Comprehensive Mock-ups Photo Direction Shelf Studies Final Art Production Trade Show Booth Design Collateral Design Media Relations CaseStudy | Bemis Manufacturing | Mayfair ® Toilet Seats – Rebrand A Successful Realignment Challenge Bemis Manufacturing Company is a family-owned business and world leader in toilet seat engineering and design, producing private-label products and component parts for a wide variety of industries. Through extensive consumer research, the company discovered that the retail packaging for its M
