SUCCESS STORY SUCCESS STORY Triples Promotional Campaign ROI Cdiscount AI PERSONALIZATION E-COMMERCE & RETAIL GOAL Reduce promotional costs IMPLEMENTATION Targeted discount offers RESULTS ROI x3CONTEXT The e-commerce industry is highly competitive, and pressure on prices and margins is constant. Cdiscount therefore uses service quality and innovation as its competitive edge. And as customer buying habits are now often driven by the availability of special offers, Cdiscount regularly launches promotional campaigns, through coupons available to all website visitors. To increase the impact of these campaigns, while improving user experience, Cdiscount chose Kameleoon to personalize the user journey according to different visitor types. Goal Reduce promotional costs and increase

Join for free to read