GOAL Engagement IMPLEMENTATION Delivering personalized content RESULTS +89% in click-through rates and increased engagement SUCCESS STORY SUCCESS STORY Mumsnet PERSONALIZATION MEDIA Improving the experience for 10 million visitors through personalizationCONTEXT Mumsnet is the UK’s largest network for parents, with around 10 million unique visitors per month clocking up around 100 million page views. It has a network of over 10,000 influencers and its Mumsnet Jobs site, focused on flexible working opportunities, has nearly 30k monthly users. It regularly campaigns on issues including support for families of children with special educational needs, improvements in postnatal and miscarriage care, and freedom of speech on the internet. Goal 75% of Mumsnet’s 10 million unique vi

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