Sowing the seeds of success for personalised interactions at scale
Sowing the seeds of success for personalised interactions at scale
4 PagesHayloft, a fast-growing mail-order plant retailer, partnered with RedEye to implement marketing automation and enhance customer engagement. With no prior experience in automated campaigns, Hayloft sought both a technology solution and expert support. RedEye introduced behavioral email workflows, including welcome journeys, abandoned basket reminders, and shopper surveys, contributing to 6.3% of total revenue. Within the first year, Hayloft achieved an impressive 305% ROI. With RedEye’s ongoing guidance, Hayloft plans to expand its automation strategy, leveraging AI and customer intelligence to deliver even more personalized experiences at scale.
