A How-To Guide for Giving Your Retail Marketing a Red Carpet-Worthy Makeover From Drab to GlamTable of Contents Our Marketing Makeover Model The Welcome Campaign Welcome to Our Brand, 6 Let Me Show You Around, 8 We Thought You Might Like This, 9 The Foundations of the Ideal Welcome, 10 The Promotional Campaign Did You Find Everything You Want, 12 We Thought You Might Like This, 14 A

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