SOLUTION StubHub turned to Beckon to be its hub for Fan Rewards data aggregation and real-time reporting. Each channel team simply cc:’s Beckon on the relevant marketing activity reports that already come their way and all the metrics that matter flow right in. Beckon also pulls transactions, traffic and sign-ups directly from the data warehouse, connecting marketing activity with business performance so StubHub can see which marketing levers have the biggest impact on Fan Rewards membership and activity. StubHub now has an inte- grated reporting interface for Fan Rewards that offers real-time data and rich analytics (performance by channel, by cohort, by messaging strategy and more). RESULT Beckon unites Fan Rewards data once and for all, enabling StubHub to gauge success and ga

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