Case Study
Agile Marketing: Microsoft Mobile Got There With Beckon
WHY MICROSOFT MOBILE TAPPED BECKON • A fully automated home for omnichannel marketing performance data. • Real-time visibility and insight into marketing activities and business outcomes. • Actionable marketing analytics. CASE STUDY: AGILE MARKETING Microsoft Mobile Got There With Beckon “We needed to know which KPIs were the most meaningful so we could march against those.” JARED MONTBLANC, MICROSOFT MOBILE The Microsoft Mobile market