succeeded or not was up for debate, because the criteria for success hadn’t been locked in up front. As Mindjet’s marketing ops team can tell you, scavenging through piecemeal data after the fact trying to tell an integrated story of marketing performance is NO FUN. SOLUTION Mindjet turned to Beckon to be the connective tissue between planning, execution, analytics and reporting, and convert the blind spots to areas of visibility and strengt

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