StubHub Discovers How Communication is the Ticket to Higher Satisfaction with Buyers
StubHub Discovers How Communication is the Ticket to Higher Satisfaction with Buyers
3 PagesWWW.FORESEE.COM | CUSTOMER EXPERIENCE ANALYTICS CASE STUDY | STUBHUB “Collecting satisfaction results at the transactional level is critical to improving the customer experience.” CHRISTOPHER DANIELS CUSTOMER INSIGHTS SENIOR MANAGER StubHub Discovers How Communication is the Ticket to Higher Satisfaction with Buyers StubHub, the world’s largest ticket marketplace, enables fans to buy and sell tickets to tens of thousands of sports, concert, theater, and other live entertainment events. It was important to StubHub that they continue their success of reinventing the ticket resale market by properly setting expectations to be in line with the actual experience for key audience segments – buyers and sellers. ForeSee has helped StubHub since 2008 measure customer satisfaction by u
