CX Prioritization Helps ASAE Improve Member Satisfaction and Growth
CX Prioritization Helps ASAE Improve Member Satisfaction and Growth
2 PagesWWW.FORESEE.COM | CUSTOMER EXPERIENCE INTELLIGENCE CASE STUDY | ASAE “We use ForeSee as a powerful management tool. It helps us prioritize and validate what we say no to, versus what we say yes to. We’re able to manage by objectives – that’s the most empowering part of using ForeSee.” ROBB LEE CHIEF MARKETING AND COMMUNICATIONS OFFICER, ASAE CX Prioritization Helps ASAE Improve Member Satisfaction and Growth THE CHALLENGE A WEBSITE RELAUNCH, COMPETING PRIORITIES, AND LACK OF CLARITY The American Society of Association Executives (ASAE) strives to provide relevant services and foster a supportive and visible community for its 38,000 individual and 7,300 organization members. In service to that ideal, ASAE continually looks for ways to demonstrate that the organizatio
