Strictly Dancing with Groupon and CoppaFeel - Brands2Life We got hold of Vincent and Flavia and offered Groupon customers the chance to win an experience of a lifetime: a dance class with the dynamic duo to learn the Cha Cha Cha and the Tango. We teamed up with Breast Cancer Charity, CoppaFeel, and set up an entry mechanic where Groupon customers had to bid money towards the charity to be in with a chance of winning. The deal reached over 35,000 fans through Facebook, we generated over 30 pieces of coverage, 31% of page visitors stayed on Groupon’s website to browse further, and the deal had a 13% re-activation rate.

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