Groupon: Groupon launches #strongnotskinny workout with Chloe Madeley - Brands2Life To celebrate selling its 1 millionth fitness voucher and highlight its Local Stars campaign, Groupon teamed up with celebrity personal trainer and nutritionist Chloe Madeley to create an exclusive 20 minute ‘Strong not Skinny’ workout, available to download from its website for free. Working with Chloe to develop the fitness routine, we hooked the workout to a growing social media fitness trend, to be ‘strong not skinny’. A hashtag that has had over 1.6 million global mentions on Instagram in the last 12 months, this further relevance to our story. We set up a media masterclass, securing attendees from The Sun, Daily Star, Snap.PA and Heat, giving an exclusive taste of the workout ahead of the launch. Foll

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