Groupon: The Glamburger - The world's most expensive burger - Brands2Life Groupon: The Glamburger – The world’s most expensive burger To change perceptions of what Groupon can offer and drive traffic to the site we created a campaign based around their food and drink deals. Based on the huge rise of burger restaurants in the UK, we teamed up with one of Groupon’s merchants in London to create the world’s most expensive burger – the Glamburger. The burger was certified by online record site, RecordSetter. We also managed a photoshoot and filming of the making of the burger which was issued to press resulting in coverage in five national papers and six national online sites including, Mail Online, Daily Star and Daily Telegraph as well as international coverage in USA Today. Within hours

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