An emerging biopharma firm needed rapid insights ahead of a board meeting for its obesity therapy launch. IQVIA deployed its Brand Analytics Platform, delivering in three weeks what traditionally takes months. The platform sized diagnosed and undiagnosed populations, assessed treated vs untreated patients, and segmented by payer, age, gender, and specialty. Real-time dashboards enabled scenario testing and competitive tracking. The solution reduced risk, improved efficiency, and provided confidence for strategic decision-making, ensuring the client entered the market with data-driven clarity.

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