Case Study
Data Management Set to Launch
An emerging biotech nearing its first product launch needed a robust data governance framework. IQVIA implemented a three-phased approach: integration and warehousing, core-MDM on a unified platform, and long-term governance rooted in security policies. A central access location enabled consistent reporting for sales dashboards, launch tracking, and ad hoc analytics. Within six months, the client scaled to new indications without rearchitecting. IQVIA’s role as both integrator and advisor ensured scalable infrastructure, preparing the company for growth,