CRAYON COMPETITIVE INTELLIGENCE BLOG BACK TO ALL POSTS 6 Best Practices for Better Alignment Between Your Sales and Marketing Teams Conor Bond on Wed, Apr 14, 2021 The more closely you align your sales and marketing teams, the better. When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead quality tends to improve, win rates tend to climb, and the business as a whole tends to grow. So, how do you do it? How do you get all those people — who, on a day-to-day basis, work on an extraordinarily wide range of tasks — to focus on a common goal? Today, we’ll walk through six best practices for better alignment between sales and marketing. Take your strategy to the next level with the Ultimate Guide to Sales Enablement But first,

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