LANDING PAGE REFRESH BOOSTS ANNUAL VISITS BY 300,000 CASE STUDY©2017 Seer Interactive • p2 OVERVIEW • CLIENT: A brand anyone with Internet access would know. Really. • INDUSTRY: SaaS • SERVICES: SEO • RESULTS: 46% YoY growth in US organic traffic (300k additional visitors)The Challenge In short: Transitioning the client from a sales approach to an educational one. In any SEO strategy, it’s tempting to overload existing marketing content with keywords, cross your fingers, and hope for the best. But after evaluating how Google ranked top pages for “cloud computing,” we discovered the top-ranking pages were those that were the most audience- focused. These were pages made for some of the most essential, utilitarian searches, boiled all the way down to “What is cloud com

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