Stöckli Swiss company Stöckli manufactures exclusive, premium sports equipment. It is especially well-known for its downhill skis, which are used by many top athletes on the alpine ski circuit. Stöckli sells its skis, bicycles and sports clothing in its own branches and via partners (sporting goods stores). In addition to interactive on-site campaigns, such as the popular ski test weeks, the Marketing Cloud now provides Stöckli with the option of generating personalized digital communications for both its existing and potential new customers. Long-term and sustainable customer relationships and the successful acquisition of new customers is key to the success of the premium sports equipment manufacturer. Especially because after buying one of the company’s exclusive

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