WHO THEY ARE • Hotel Tonight • www.hoteltonight.com • Last-minute hotel deal apps for iPhone, Android, and iPad. WHAT THEY NEEDED • New users (app downloads) • Hotel bookings on the app WHAT THEY DID • Partnered with NYC-based bloggers to promote the app • Bloggers focused on the “staycation” story to drive bookings in the Tri-State area • Created special promo codes for each blogger to track bookings WHAT THEY ACCOMPLISHED • Stories published across lifestyle, culture, and wedding sites • 50+ redemptions of promo code on hotel bookings • Cost-per-acquisition costs decrease over time as stories get discovered Hotel Bookings From Sponsored Posts “Staycation” sponsored stories encourage readers

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