WHO THEY ARE • LG Electronics U.S. • www.lg.com • Technology leader in consumer electronics and home appliances WHAT THEY NEEDED • Fill product demo events with bloggers and influencers • Generate buzz for product launch in U.S. • Create burst of awareness WHAT THEY DID • Invited 30+ tech and lifestyle bloggers to Chicago and Boston • Created exclusive product demo for bloggers • Bloggers posted pictures and wrote stories about experience WHAT THEY ACCOMPLISHED • Found bloggers in less than one week to attend demo events in major metropolitan cities • Transportation, key messaging, and sponsored stories all coordinated by Cooperatize • Engaging stories published around excitement for new LG OLED TVs LG Builds Buzz With Blogg

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