WHO THEY ARE • Taiwan Tourism Bureau • eng.taiwan.net.tw • The Taiwan Tourism Bureau is responsible for the administration of domestic and international tourism policy making, execution and development. WHAT THEY NEEDED • Introduce Taiwanese cuisine to the North American audience • Food and Travel bloggers discuss stories published by news sites (e.g. CNN) • Highlight the Bureau’s annual “Savoring Taiwan’s Cuisine” event in NYC WHAT THEY DID • Selected food bloggers to write about specific dishes and snacks • Bloggers in the Tri-State area promoted food festival and invited to private press events WHAT THEY ACCOMPLISHED • 6% click-through rate to the Bureau’s microsite on Taiwanese cuisine • Created buzz around the food festival and chef

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