WHO THEY ARE • Caribbean Tourism Organization • www.onecaribbean.org • Provides services and information needed for the development of sustainable tourism for the economic and social benefit of the Caribbean people. WHAT THEY NEEDED • Native advertising solution to supplement PR strategy • Generate interest for Caribbean Week and the Rum & Rhythm Benefit & Auction • Target Latino and Asian- American audience in NYC WHAT THEY DID • Worked with travel and lifestyle publishers to create custom content on Caribbean Week • Gave creative control to publishers to make story “native” to the publishers’ sites • Discovered publishers who have traveled to or plan on traveling to the Caribbean WHAT THEY ACCOMPLISHED • Created interest in the

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