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Canary Wharf Station Domination Impressed And Persuaded Tube Users To Consider The Car Rental Company.

Canary Wharf Station Domination Impressed And Persuaded Tube Users To Consider The Car Rental Company.

Exterion Media
Pages 2 Pages

CASE STUDY – 1 Car Rental Company Key Take Outs Exposure to London Underground advertising has a significant impact on: • Ad awareness • Brand association • Brand consideration • Brand preference THE RESULTS • Significant improvement in awareness of the car rental company brand and their advertising • Increase in likelihood to consider the car rental company for next vehicle hire • Almost 1 in 2 Test respondents are a

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