This airline's mission is to connect people and unite the world. With such a cuomer-centric focus, it’s no wonder that the air carrier runs one of the world’s mo sophiicated cuomer loyalty programs. The company wanted its oers to be even more engaging for its loyalty members, and they knew that the way to get there was through hyper-personalization. This airline wanted to engage cuomers at an individual level by targeting specific attributes rather than broad segments. The airline also wanted to extend promotions beyond traditional channels like email, and felt that personalized challenges would be a great vehicle to drive mobile engagement. Another objective was to be able to quickly respond to how consumers were engaging with oers and incorporate recent learnings immediat

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