Your 2021 Offer Campaign Plan (With Checklist) A Formation White Paper / January 2021 Marketing Offers Aren’t All Created Equal 2 One-size-fits-all doesn't fit all Broadly distributing a generic discount or coupon, or sending out multiple offers every day devalues the customer relationship through irrelevant content, and risks under- or over-rewarding. This approach can drive customers to actively unsubscribe from your distribution lists, or simply ignore future emails or mobile notifications. Over the long term, it can erode your brand. Ineffective use of data If your company has a loyalty program, you likely have a rich source of customer data. Yet, this valuable asset is not incorporated in offer strategies, since it can be too cumbersome or inaccessible without the right

Join for free to read