Case Study: State Bank and Trust Re-Inventing Community Banking In 2009 unprecedented bank closures and FDIC seizures littered the financial landscape of many areas of the United States. During this same time State Bank & Trust rose from the ashes of a former failed bank to become a new and exciting middle Georgia community bank. With a focus on traditional values and personal service the Bank distinguished itself as a major player in the growing Georgia banking market. State Bank & Trust engaged the Ascension team to strategically position and create a brand identify for the new institution. With a seasoned and accomplished bank management team and strong financial backing State Bank & Trust sought aggressive growth in the community banking sector of the North Georgia market. Ascension de

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