Case Study: GMAC/Ally Bank Banking on the Future of the American Automobile Challenge In the early 2000’s General Motors, the largest domestic automobile company created one of the country’s largest and most profitable online banking and financial services platform. GM’s original business challenge sought to profitably leverage over 25 million GM automotive, insurance, OnStar, and mortgage consumer relationships into a new online banking and diversified financial services platform. Solution Ascension consultants played critical strategic roles developing the original business model and driving the commercialization of the online platform into non-banking product offerings including online brokerage, tax preparation, and fractional investments. Initially the service was launched as the GMAC

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