Case Study: Brand Bank Pioneering Virtual Banking Challenge For over a century BrandBank has been a major force in North Georgia. In 2012 the $1.25 billion regional bank sought to expand its retail footprint without the high cost of traditional brick and mortar branch construction and related staffing costs. Solution BrandBank engaged Ascension to help the organization develop a cost-effective retail growth strategy. To address this challenge Ascension first conducted a multi-year strategic analysis of BrandBank’s customer base to better understand key metrics including profitability, product mix, and market segmentation. Next, Ascension developed alternative positioning platforms for use in primary research designed to help evaluate several retail growth strategies under consideration. As

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