Pioneering Online Shopping Case Study: Citibank Challenge Citigroup, the world’s largest banking and financial services company, sought to facilitate the consumer movement toward secure online shopping. Citi sought to bring a variety of high value online shopping and electronic banking products and services to its 60 million domestic US customers. Solution Ascension consultants led a large scale strategic initiative called “Click Citi” . This $100 million developmental project was designed to make online shopping safe, convenient, and simple. Additionally, Ascension led the development of CitiPlaza – one of the first online shopping portals. CitiPlaza provided special discounts and value-added offers to Citi customers who used it to shop at over 35 online merchants including BarnesandNoble

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