Case Study
Scores App Doubles eCPM with OpenWrap SDK
2X eCPM Lift over Ad Networks Exceeded CPM Goal by 35% With growth comes opportunity: following the rise in daily active users, Scores App was ready to move away from a traditional mobile ad network model in favor of a programmatic app monetization partner that could maximize revenue streams with high quality, high yield ads and deliver diversified demand. THE CHALLENGE Scores App provides live scores, stats, schedules, and standings for professional and collegiate sports. Over the last year, Scores App has organically grown their user base by 20% across their seven sports apps engaging 200k sports fans daily on their mobile devices. THE SOLUTION: OPENWRAP SDK “Through OpenWrap SDK, we have been able to seamlessly integrate two new demand partners, resulting in increased rev