REVENUE LIFT +17.5% Frustrated by the latency and inefficiency of tag-based waterfall setups, Whisper partnered with PubMatic to create a server-to-server (S2S) unified auction to increase demand, bid rates and CPMs. Whisper sought a partner that could provide the advanced technology and reporting of a self-serve platform with best-in-class customer support. THE STORY BEHIND THE SUCCESS Whisper is an online community where millions of people around the world share real thoughts, trade advice, and get the inside scoop. Their platform allows users to share honest opinions and feelings, forge relationships, and engage in conversations on various topics through a mobile app. OUR TAILORED SOLUTION PubMatic’s Customer Success Team partnered closely with Whisper to implement a S2

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