Publicis “Mintel has helped in many ways and with many clients. It provides a road map for us when we set about looking at a business; it’s really helped us identify the path forward in solving our client’s challenges. ” TANVIR HANNAN SVP , DIRECTOR OF STRATEGIC RESEARCH AND ANALYTICS I run the research and analytics practice in our New York office, so we work with pretty much all the major disciplines and we also measure performance so that for any activation or content we produce we understand the impact it has on our client’s business and on building their brand. We work with global clients like P&G, Citi, Garnier, Nestlé, Wendy’s, and we just won Cadillac, so we work with clients across many different verticals – CPG, automotive, travel; our client portfolio is pretty broad. We are a c

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