SUCCESS STORY Standard Life is a UK-based life savings brand with a nearly 200-year history. Their marketing team uses Aprimo Productivity Management and Digital Asset Management to organize, manage, and deliver efficient marketing operations that help their teams respond faster to market changes and changes in their organization.Standard Life also needed a way to ensure that content acquired through mergers was changed to meet brand and legal standards. Changing footers, company names, addresses—it takes a great deal of time and energy to make essential but minute changes to thousands of pieces of content. Standard Life needed a digital way to ensure simple review and retrieval of approved content with the ability to establish robust processes that addressed internal and exter

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