This guide outlines Moves Management in fundraising, emphasizing a strategic engagement process to guide donors towards giving. It covers the donor cycle, including identification, research, cultivation, briefing, solicitation, and stewardship, with practical activities for each stage. Highlighting the importance of personalized stewardship and recognition, it offers strategies like timely acknowledgments, donor circles, naming opportunities, and impact reports to enhance donor relations. Key takeaways stress the importance of understanding and engaging donors for successful philanthropic support.

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