Stagecoach Henry Carless Stagecoach Performing Arts is one of the largest extra-curricular performing arts schools in the world. Using data visualisation, we took a single PPC metric and turned it into very powerful business insights that helped to grow the franchise network. What was the problem? Stagecoach operates in hundreds of cities worldwide, requiring many AdWords campaigns. Identifying the search terms and campaigns that are most effective is difficult when dealing with this kind of scale. We were specifically trying to identify whether we were maximising the branded search opportunity – impressions resulting from a search that includes the company name – however, we needed to make the data more meaningful by overlaying it with other dimensions, such as location.Considering the vo

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