London Irish Andy King London Irish Rugby Football Club approached us to help sell the remaining tickets for the St Patrick’s Day event. The challenge was to target people who might be interested in picking up last-minute rugby match tickets. PPC The challenge Selling rugby tickets to rugby fans might sound like a simple affair, but the reality was that due to competition from other teams, other sporting events and other ticketing websites, London Irish was not reaching enough fans or selling enough tickets to hit the targets and goals they had set themselves.What was our solution? Our primary tactic was to target relevant Facebook users close to the venue who followed competing clubs, the London Irish stadium, Premiership rugby fans and other rugby related Facebook pages. We supplemented

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