Analytics, Performance UX and SEO Case Study: Keytek Local Visibility Keytek Keytek is a national locksmith that was struggling to increase visibility at a local level. We used data visualisation to reveal where to focus its digital campaigns to maximise return. What was the problem? Keytek asked us to increase search visibility for its nationwide locksmith services, located across more than 100 towns and cities. Although a national service, the challenge for Keytek was a lack of local, physical locations; and a large competitive market made up of other national firms and thousands of smaller, independent businesses. Different locations had varying conversion rates, and to be effective, we neededto analyse vast amounts of performance data to prioritise those locations where budgets and res

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