P&O Cruises Wez Maynard We are working with P&O Cruises to help the business implement an ongoing SEO strategy to improve site-wide performance and increase visitors and bookings from organic search. SEO The challenge When we began working with P&O Cruises, its website had more than tens of thousands indexable pages (thousands of indexed pages), was visible for hundreds of thousands of search terms and was the target domain for more than one hundred thousand backlinks. Whichever way you look at it, websites of this scale are almost impossible to manage using traditional tools and tactics. Resource either has to be spread thinly to cover the whole site; or focus on a smaller section, which means that optimisation isn’t as consistent, thorough or as effective as it could be. It ultimately me

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