Company Overview Square Enix is a Japanese video game holding company and entertainment conglomerate, best known for its role-playing video game franchises. Entertainment EMEA 2021 Square Enix Drives Sign-Ups to the Final Fantasy XIV WebsiteThe agency Target Media wanted to drive sign-ups in the UK for Square Enix’s Final Fantasy XIV, a massively multiplayer online role-playing game (MMORPG). They had previously been running an Always on Capacity Exchange (AOCE) with Facebook and wanted to test the Quantcast Platform to see how it compared in terms of performance. Based on performance from existing paid social strategies, the CPA goal to beat was £11.12. CHALLENGE Target Media leveraged the power of the Quantcast Platform powered by AraTM, our AI and machine learning engine,

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