Alliance Manchester Business School Increases Lead Gen Success with Sponsored Content and InMail Marketing Solutions Challenge: In a competitive market, Alliance Manchester Business School (Alliance MBS) seeks out a certain type of candidate for its MBA and executive education programmes: the accomplished professional who has reached senior management or beyond, and wants to take his or her career to the next level. Identifying and reaching these individuals has been challenging with unreliable email lists and broader forms of display advertising, so the School turned to LinkedIn for a better window to the right prospects in the right mindset. page 1 of 2 LOCATION Manchester, UK NO. OF EMPLOYEES 5 00+ INDUSTRY Education “LinkedIn campaigns continue to generate some of the highest qua

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