With only months to go before the launch of the business school’s Masters of Digital Management degree, adding LinkedIn to the mix played a crucial role in filling places In the competitive Executive Education space, filling places for a new course can often be a challenge. In the months leading up to the launch of its new Masters of Digital Management degree, the Ecole Supérieure des Sciences Commerciales d’Angers (ESSCA) adopted a new strategy for meeting that challenge. Adding LinkedIn to its marketing mix drove new levels of awareness and generated new course applications with a value of over €52,000. ESSCA Case Study LinkedIn transforms lead generation in a tight timeframe for ESSCA The Challenge:  Drive awareness and interest in ESSCA’s Masters of Digital Management co

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