Sponsored Content helps Sage seize a moment for payroll software Challenge • Raise awareness of the new withholding tax requirements for all French employers • Provide support and reassurance for Sage’s existing customers • Prompt other businesses to consider their payroll options – and demonstrate Sage’s support and credibility • Build awareness for Sage’s payroll solutions Solution • Sequenced Sponsored Content targeting HR and payroll functions within businesses of 200 employees or fewer • Landing page with value-adding information about the legislation, to support existing customers and others • Retargeting of engaged prospects with a downloadable compliance guide, and integrated LinkedIn Lead Gen Forms Why LinkedIn? • Strong performance of previous Sage campaigns on the

Join for free to read