Case Study
Lenovo Case Study Igniting new conversations with Sponsored Content
Marketing Solutions Lenovo is a $34 billion personal technology company with over 35,000 employees and customers in more than 160 countries. Serving the majority of countries worldwide, Lenovo was recently named the number one PC company in the world and is an emerging PC+ leader with its smartphone and tablet innovations. Rod Strother, director of digital and social center of excellence at Lenovo, is responsible for Lenovo’s social media around the globe and is always on the lookout for new opportunities to further engage their audience. Content is the key Lenovo’s social media presence continues to expand worldwide and, according to Strother, content is key to the Company's social media strategy. “Content is the glue between us and our target audience and no matter how much c