Kinvey uses Sponsored Content to significantly increase high-quality leads for their business
Kinvey uses Sponsored Content to significantly increase high-quality leads for their business
2 Pages? 38% more leads than other social channels ? 65% lower cost per lead than other social channels Marketing Solutions Kinvey Case Study “We strive to create content that’s useful to businesses involved in mobile app development, and we want to bring that content directly to the people who will benefit most from it,” says Lauren Pedigo, digital marketing manager at Kinvey. “LinkedIn Sponsored Content is a natural fit for us because members are looking to expand their knowledge base—and because we could provide each of our target audiences with the content that addresses their unique business needs.” Results By combining powerful LinkedIn targeting capabilities with content delivered directly into LinkedIn members’ feeds, Kinvey generated 38 percent more leads at a 65 percent lo
