1 Nurx Case Study2 ABOUT NURX Nurx is a telemedicine company offering a safe and easy solution for getting birth control and HIV prevention medication prescribed and delivered. Nurx launched out of YCombinator’s Winter 2016 class and has raised a Series B round in July 2018. CHALLENGE Nurx approached Upgrow wanting to advertise and rapidly scale on Google and Bing in order to help drive online sales for birth controls and HIV prevention pill (PrEP) throughout the US. Since Nurx was selling products in the healthcare/ medicines category, Google required Nurx to obtain the necessary online pharmacy certifications in order to be compliant and approved for serving ads. SOLUTION We helped coordinate the certification process with Google/Bing, ensuring all requirements are met and

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