1 Jurisco Google Ads & Landing Page Case Study2 ABOUT JURISCO Established in 1987 , Jurisco is a nationwide leader in surety bond services, assisting lawyers across nation with obtaining surety bonds. CHALLENGE Jurisco reached out to Upgrow to help transform their Google Ads account into a lead generation machine, as well as help design high converting landing pages to improve conversion rates. SOLUTION During our discovery process with Jurisco, we discovered Jurisco wanted to target specific regions in the US and through research, found out that the location relevance was an important factor to customers. Since there are many permutations of locations and types of surety bonds (e.g. Appeal Bond in California, Supersedeas Bond in Washington), we proposed utilizing the dynamic

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