CHALLENGES • Spendesk is disrupting the business payments sector by giving finance leaders access to an all-in-one spending platform to manage their end-to-end spending process. • Traditional sales channels are saturated. Spendesk realized that to break through, their sales reps must position themselves as business spending experts, and offer finance leaders real value and insight into how to better manage spending at work. NEW APPROACH • Spendesk chose to make Sales Navigator the heart of their sales strategy. They required each spending expert on their sales team to share relevant, value-add content across LinkedIn, build their network of financial professionals, and develop their reputation as someone who is helping finance leaders spend better. • Sales Navigator is fully integra

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