1 an Indian social impact startup, increases its revenue by 23%2 About PHOOL PHOOL is the world’s first profitable and lean solution to the ‘temple waste’ problem. Founded by Ankit Agarwal in 2017, PHOOL collects floral waste from temples in Kanpur, India, preventing them from getting dumped into rivers. These sacred flowers are then handcrafted into charcoal-free incense sticks by women from marginalized sections of society using a process called Flowercycling. The women workers produce around 400 incense sticks every hour. Once the incense sticks are ready for commercial use, they are listed on PHOOL ’s website. So far, PHOOL has recycled 11,060 tons of flowers, offset 11 tons of pesticides, and employed 73 full-time women. PHOOL plans to expand this movement by having a PAN-India p

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